According to Fox News, movie star and former governor of California Arnold Schwarzenegger has called his involvement with President Donald Trump’s former show, Celebrity Apprentice, done.
After only a single season that consistently brought in low attendance and bad reviews, the Terminator has decided to axe his hosting duties of the Celebrity Apprentice. The low ratings are said to be caused by the show’s continued involvement with Trump, as the president still has an executive producer credit on the show.
This may be in part due to a continued movement to boycott anything associated with Trump.
The Wrap reported that half of the show’s sponsors have bailed out after recent boycott threats. An online campaign called #GrabYourWallet, which is encouraging sponsors to pass on the reality TV series due to President Trump’s involvement, reportedly prompted six of the series’ 12 corporate backers from last season to not return.
“When people found out that Trump was still involved as executive producer and was still receiving money from the show, then half the people boycotting it,” Schwarzenegger said of the show.
Schwarzenegger also went into detail about how Trump’s name made people tune out in an interview with EmpireOnline.com.
“It’s not about the show,” he explained. “because everyone I ran into came up to me and said ‘I love the show… but I turned it off because as soon as I read Trump’s name I’m outta there!'”
“NBC did everything they could to promote the show and [producer] Mark Burnett did a fantastic job. No one really knew that this was going to happen and I think that everyone was caught off guard.”
“When people found out that Trump was still involved as executive producer and was still receiving money from the show, then half the people [started] boycotting it.”
Half of the show’s 12 major sponsors have backed out of the show since Trump’s involvement with politics began. As of this moment, the show’s future is on shaky ground, and may disappear from the airwaves completely.