Pantone unveiled its 2018 color of the year Thursday, and the choice strongly hinted at a call for activism and action.
The company chose a deep shade of purple known as Pantone 18-3838, or "ultra violet," and although it didn't directly call out the current political climate, the color comes loaded with meaning.
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Pantone hailed the color choice for its spirituality and connection to the cosmos, along with its symbolism of counterculture and unconventionality. But the color goes even further with its ties to women's suffrage movements and LGBTQ rights. This isn't just any shade of purple. Read more...More about Lgbt Issues, Women S Rights, Ultraviolet, Suffrage, and Pantone