6:35 PM PDT 9/20/2020 by Lexy Perez
A PSA urging the television industry to do more to create an all-inclusive environment aired during Sunday night’s Primetime Emmy Awards.
In the star-studded 60-second PSA titled "See All," stars including Lin-Manuel Miranda, Billy Porter, Isis King, Daniel Dae Kim, Nicole Scherzinger and Jamie Chung called on industry leaders to make a greater effort toward fair cultural representation in programming and advertising.
"We appreciate the dialogue. We see the effort from Hollywood but we need more. We are here. We've been here," the stars said as they alternated lines of the script.
"Do you see me in this industry?" Miranda, who has Puerto Rican roots, asked.
The actors called on leaders to showcase cultures correctly rather than rely on portrayals that abide by stereotypes: "Would you rather breathe life into stereotypes or stand up against them?" the stars challenged.
"We are more than a splash of color on your white canvas," Porter emphasized.
The PSA also argued that diverse stars should not be considered a "quota" but rather be considered "quotable."
"Let's come together so we can create waves of change. It's time, see all," the PSA ended.
The PSA was created by the Alliance for Inclusive and Multicultural Marketing (AIMM), a division of the New York-based Association of National Advertisers.
AIMM describes itself as "a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. AIMM members are focused on re-prioritizing multicultural and inclusive marketing to help companies maximize their growth potential. AIMM has been the catalyst for unprecedented industry research examining multicultural marketing opportunities and the obstacles that stand in the way of optimal growth."
The call for more representation come as conversations surrounding race, inclusion and representation continue to be at an all-time high amid the ongoing movement for racial justice.